About Us

Our History

SilverLink Senior Services provides guidance and resources (free of charge) when considering senior living options.

Our team of advisors help navigate the entire Continuum of Care with expert advice and services on In-Home Care, Independent Living, Assisted Living, and Memory Care. We help coordinate the care your loved ones need using our combined 30+ years of industry experience.

What sets SilverLink Consulting apart? The experience of our team. Unlike other senior advisor organizations, SilverLink Consulting employs only advisors who have worked in senior living communities. Our experienced advisors know what the standards within a senior community should be. You can rely on the expert guidance you’ll receive throughout every step of your search.

SilverLink was founded in September 2017 by Michael, our owner. He managed assisted living communities in the Greater Jacksonville area and always enjoyed working with seniors. As he became more involved in the property management and operations side of the industry he found himself getting further and further away from being directly involved with seniors. He also realized that there was a multitude of seniors that the communities were not helping because of the high cost of care.

Our Team

Michael Saffy

Owner & President

Michael Saffy is the owner of SilverLink. Having been lucky enough to know all his grandparents and two of his great-grandparents, he realized the importance of caring for our seniors from an early age. After graduating from the University of North Florida with a degree in International Business, Michael began working at a local Assisted Living Community in Jacksonville Beach. Utilizing his experience in the Assisted Living Property Management Industry he helped create a business that could reach local seniors and assist them in a wide scope. Michael specializes in educating families on how a multitude of services fit together to provide a network of care centered around your loved one. Michael brings approximately 6 years of experience in managing senior living facilities and over a decade in property management experience to the table to help your loved ones get the best care possible. He also heads several non-profit boards focused on the betterment of the Jacksonville area, such as being the past President of the Wildlife Rescue Coalition of Northeast Florida, the Events Chair for Senior Adoption Network, Walk Planning Committee Member for the Alzheimer’s Association and the Co-Founder of the Silver Support Group, a business owner focused service for senior patrons in the Riverside, Avondale, and Murray Hill areas of Jacksonville. He is an avid outdoorsman and enjoys camping, hiking and fishing whenever he’s away from the office. As a proud uncle of 5 nieces and nephews he is also learning to enjoy caring for the younger generation as well, but still strongly prefers working with older adults.

Kelly Hughes

Kelly Hughes began her career in senior living in 2018. Prior to that, she worked in behavioral health and healthcare for 20 years. Kelly really enjoys helping families and for that reason, her attention is truly focused on what is best for each senior and their family. She has a strong track record for building trust with families, and her healthcare knowledge and experience benefit her in assisting seniors to find the best possible living option for their particular needs. Kelly volunteers for the Parent Student Association at her son’s school and is on the SilverLink team for the Walk to End Alzheimer’s. Kelly was born in Hawaii and is a classically trained opera singer.

Beth Schneider

Beth Schneider started working with seniors as a Client Service Director for a not-for-profit home care agency in Dayton, Ohio. One of Beth’s biggest strengths is the care she has for her community, and this led her to a position as a 911/Police and Fire Dispatcher in 2014. She received several commendation letters for going above and beyond for local residents. After relocating to Jacksonville in 2017, she returned to work as a Client Service Director for a local home care agency where she hired, trained and scheduled caregivers. As Community Partner Relations Director for SilverLink, Beth now works behind the scenes to ensure the best service and care are given to each one of our clients and their family members. Beth enjoys the beach, walking, reading, and spending time with her family which includes her grown children, her husband of 30+ years, her 3 canine kids, and her sweet grandbaby. Beth loves her volunteer roles for Community Hospice and Palliative Care, the Guardian Ad Litem program in St. Johns County, and as a team member in the Walk to End Alzheimer’s.

Deborah Ronson

Deborah Ronson began her career in 1997 as a brand consultant for the senior living industry. Her path in the industry has consisted of construction oversight for senior living communities, sales and marketing management, operational senior management of a home care franchise, and executive management for independent retirement communities. Throughout her career, Deb has experienced the process of transitioning seniors. She has achieved multiple sales awards, been involved with the success of multiple senior startup communities and helped build a successful home care franchise organization. Deb’s professional organization affiliations include Chairperson & member for the Advent Health Foundation Gala, Chairman & Chair member of the Alzheimer’s Walk for Flager and St. Johns Counties, participant of Be a Santa to a Senior Program, leadership for professional senior network group, and a Rotarian member for 22 years. Her greatest joy is her family and making memories. Other passions include traveling, gardening, decorating, and enjoying the serenity of nature. Deb is also a Realtor® that specializes in Senior Transitioning and Right-Sizing

Colleen Speicher

Colleen Speicher began her career at SilverLink in April of 2023 after going through the process of transitioning a member of her own family into senior living. Prior to working at SilverLink, she spent 12 years working in education as a school social worker. Her professional life has always centered around working with families to find solutions for challenges that interfere with daily living. Colleen continues this legacy in her role as a Senior Care Advisor for SilverLink where attending to the needs of each senior and their family is her highest priority. In her personal life, she enjoys spending time outdoors with her family, baking (cookies and pies are her favorite!), and supporting her favorite charity organization, The Bridegan Foundation.

Rachel Weinstein

Rachel Weinstein holds a Bachelor’s degree in applied health science and a Master’s degree in Education/Counseling, both from Indiana University in Bloomington, Indiana. She has over 25 years of experience in the healthcare and senior community setting, including within independent living, assisted living, and memory care communities. She has also worked in skilled nursing facilities, hospital settings, and in both in- home personal care and in-home skilled care. Having moved from Northern California to the Jacksonville area in 2014, Rachel has been an advocate for quality senior health care in her work for Baptist MD Anderson Cancer Center (as Coordinator of Cancer Survivorship) and for Baptist AgeWell Center for Senior Health (as Coordinator of Community Engagement). Her commitment to the support of quality care provision, particularly for the senior population, runs decades long and reflects her passion and compassion for others.

In addition to her work as SilverLink’s Director of Marketing, Rachel is a certified grief educator and in her spare time provides grief support and education for loss and life transition via her own organization, The Jacksonville Center for Grief and Loss (www.jaxgrief.com).

Our Mission

The SilverLink mission is to assist local seniors and their families by providing them with the knowledge, services, and resources so they can make informed decisions about care options and find ways to make those options affordable.

Our Greatest Asset Is Our Team

Our Employees
At SilverLink, our employees are the largest and most important assets we have, which is why we value our employees as one of our agency’s four key stakeholders (Customers, Company, Employees & Community). The success of our Agency truly does rely on the strength of the people we employ.
Work-Life Balance
We understand that our employees have lives outside of our four walls and a healthy work-life balance is crucial. SilverLink understands and values the importance of family. Our employees, in turn, understand the value and importance of the services we provide to the families we serve, delivering the best in the industry.
Personal & Professional Growth
SilverLink expands the notion of “training” beyond what is necessary to perform the job. We invest in our staff, we want to allow our employees the opportunity to grow- not only professionally, but individually as well.
Our Philosophy Impacts The Families We Serve
Our commitment to our staff has proven to be a wise investment. SilverLink has low employee turnover, considerable employee longevity, and a deep level of expertise at all levels, allowing us to provide the highest quality of services to the families we serve.

Continuity of
Care is Critical

Continuity of Care is the optimal model for healthcare. It means that the care provided for the patient is coordinated across all care settings. Doctors, Nurses, Social Workers, Care Givers, Senior Advisors, and Family Mentors, all working together to optimize the patients Quality of Life.

  • Decades of Industry Experience
    Five Years of Focused Care

    SilverLink was started in 2017 by Michael Saffy. He saw the need for local families to get assistance from someone with expertise in the Senior Care Industry. After Managing Assisted Living Communities he started SilverLink with the goal to help a broader range of seniors and their families.

  • Serving Hundreds Of Families in North Florida
    Providing every aspect of senior care

    We have helped hundreds of families navigate the often difficult choices that come with choosing next steps for a loved one’s care. We have helped families from all types of backgrounds, economic spheres, and with a variety of care needs and are proud that we maintain a very high satisfaction rate.

  • Trusted Referral Partners
    We are a trusted referral partner to the finest medical providers in the area.

    We continually create and build upon relationships with our Referral Partners. Many of the families and clients we help are referred to us by a healthcare professional via word of mouth or by happy previous clients. We deeply value that trust and strive to make it a seamless process for our Partners to refer us to families in need. We continue to help every client and family our Referral Partners entrust us with without regard for budget constraints or acuity level.